Free site-selection tool
Business Location Viability Calculator
Estimate whether a location can support its rent and operating costs based on traffic, customer capture, conversion, average sale and expected monthly revenue.
Simple location score
0–100 scoreTurn site traffic into expected sales
Occupancy cost
Traffic to sales
Monthly operating costs
Location scoreThe 0–100 score combines four financial site tests: expected sales versus break-even sales (35%), occupancy cost versus your target rent ratio (25%), operating margin versus your target margin (25%), and actual traffic versus break-even traffic with a 50% traffic cushion treated as full strength (15%). Targets are user inputs, not industry benchmarks.
Advanced location score
5-year site modelModel traffic confidence, seasonality and lease economics
Lease economics
Traffic profile
Seasonality
Operating economics
Site investment & scoring targets
Advanced methodRaw traffic is discounted by the confidence factor, then converted into monthly transactions and seasonal revenue. The location score uses average Year 1 economics. Multi-year projections separately escalate occupancy costs, other fixed costs and average sale. The score is a financial site-screening tool, not a substitute for lease review, zoning, demographic or field traffic studies.
Monthly Year 1 forecast
Confidence-adjusted trafficSeasonal sales and operating profit
| Month | Demand factor | Expected sales | Contribution after variable costs | Occupancy cost | Operating profit | Operating margin |
|---|
Multi-year location economics
User-defined escalationLease burden as sales and costs change
| Year | Sales | Occupancy cost | Operating profit | Occupancy / sales | Operating margin |
|---|
Traffic sensitivity
Capture and conversion unchangedLocation score as traffic changes
| Traffic scale | Year 1 sales | Operating profit | Occupancy / sales | Location score |
|---|
Conversion sensitivity
Traffic unchangedLocation score as conversion changes
| Conversion rate | Year 1 sales | Operating profit | Break-even traffic | Location score |
|---|
Rent sensitivity
Traffic and sales unchangedLocation score as occupancy cost changes
| Occupancy-cost scale | Monthly occupancy cost | Occupancy / sales | Operating profit | Location score |
|---|
Scope
Location viability is more than a traffic count
This calculator is a financial site-screening model. Actual location decisions should also consider lease terms, tenant-improvement obligations, zoning, parking, visibility, access, demographics, competition, traffic quality, seasonality, delivery access, licensing, local labor and the reliability of the traffic data. Use addressable traffic rather than total passing traffic whenever possible.