February 20, 2024

Unveiling the Gen Z Effect: Shaping Consumer Trends and Preferences

Unveiling the Gen Z Effect: Shaping Consumer Trends and Preferences

In the ever-evolving landscape of consumerism, one demographic stands out for its profound influence: Generation Z. Born between the mid-1990s and early 2010s, this digitally savvy cohort has been reshaping industries and challenging traditional marketing strategies. From their eco-conscious mindset to their penchant for authenticity, Gen Z’s impact on consumer...