Free marketing planning tool

Marketing Budget Planner

Turn a total marketing budget into a practical channel mix based on the business model, primary objective, experimentation level and strategic priorities.

Simple planner

Set the marketing priorities

Updates live

Budget

Total monthly marketing budget

Experiment / testing reserve

Strategy

Primary objective Business model

Planning methodThe planner applies a channel-affinity model to the selected objective and business type, reserves the chosen experiment budget, then normalizes the remaining budget across established channels. These are planning heuristics, not industry benchmarks.

Suggested channel mix

Budget by marketing channel

Core budget only

Channel	Role	Share	Monthly budget	Weekly budget

Advanced planner

Build a weighted channel model

Objective scoring

Budget structure

Total monthly marketing budget

Fixed creative / tools / agency spend

Experiment reserve

Maximum share for one core channel

Objective weights

Brand awareness

weight

Lead generation

weight

Direct sales

weight

Retention / expansion

weight

Business fit

Business model Planning horizon

Channel fit scores

Score each channel from 0 to 5 based on your actual fit, team capability, offer and market. A score of 3 is neutral.

Paid Search Paid Social SEO / Content Email / CRM Retargeting Partnerships / Affiliates Events / Offline

Advanced allocationEach channel receives a weighted score from objective affinity × objective weight × business-model modifier × entered channel-fit score. Scores are normalized across the working budget, with the entered single-channel cap applied iteratively.

Channel allocation

Suggested budget by channel

Monthly plan

Channel	Primary role	Fit score	Core share	Budget	Weekly equivalent

Objective allocation

Budget by marketing objective

Objective weights normalized

Objective	Weight	Core-channel budget	Share of total marketing budget

Channel-objective matrix

Where each objective is being funded

Allocated core budget

Channel	Awareness	Lead generation	Direct sales	Retention	Total

Experiment sensitivity

Core budget at different testing levels

Fixed spend held constant

Experiment reserve	Experiment budget	Core channel budget	Core share of total	Weekly core spend

Scope

A planning framework, not a performance forecast

This planner suggests a starting allocation from the objectives, business model and channel-fit scores entered. It does not predict clicks, leads, CAC, ROAS or revenue. Actual channel economics should be measured and the allocation revised as reliable performance data accumulates. Fixed creative, agency and tool costs may support multiple channels, so the planner keeps those costs separate from the core channel allocation.