Free campaign profitability tool

Marketing ROI Calculator

Measure revenue, gross profit and true marketing return, then see the maximum you can spend while protecting your target ROI.

Simple calculator

Check one campaign

Updates live

Advertising or media spend

Other campaign costs

Creative, agency, tools, landing pages and internal labor.

Revenue attributed to campaign

Gross margin on that revenue

Revenue remaining after direct product or service costs.

New customers acquired

customers

Target marketing ROI

Used to calculate your target maximum spend.

Profit-based ROI OfficeQ calculates marketing ROI from gross profit, not revenue alone: (gross profit − campaign cost) ÷ campaign cost.

Campaign result

Marketing return snapshot

Marketing ROI 92.0% Profit earned after all entered campaign costs

Attributed revenue$40,000

Gross profit$24,000

Net marketing profit$11,500

ROAS3.20×

Maximum viable spend$16,000

At 50% target ROI

Current total spend: $12,500 $3,500 remaining headroom

Customer acquisition cost$156.25

Break-even revenue$20,833

Break-even max spend$24,000

Max CAC at target ROI$200.00

Advanced calculator

Build a channel-level ROI model

Updates live

Channel performance

Enter the spend and outcomes reported for each marketing channel.

Channel Spend

Leads Customers Revenue

Channel Spend

Leads Customers Revenue

Channel Spend

Leads Customers Revenue

Channel Spend

Leads Customers Revenue

Shared campaign costs

Add costs that are not already included in channel spend.

Agency or consultant fees

Creative production

Software and tools

Internal labor cost

Other campaign costs

Profit and attribution assumptions

Adjust reported revenue to reflect margins, refunds, attribution confidence and fees.

Gross margin

Attribution confidence

Share of reported revenue you are comfortable crediting to marketing. Refund or cancellation rate

Payment processing fees

% of revenue

Sales or platform commissions

% of revenue

Target marketing ROI

Expected repeat revenue per new customer

Only include repeat revenue expected within the period you are analyzing. Realization of repeat revenue

Blended performance

ROI and budget limits

Profit-based marketing ROI 29.0% Below the 50% target

Credited revenue$40,000

Gross contribution$22,000

Total investment$13,500

Net marketing profit$8,500

Blended ROAS2.96×

Customer acquisition cost$153.41

Maximum spend at target ROI$14,667

50% target

Break-even max: $22,000 $1,167 budget headroom

Cost per lead$27.55

Lead-to-customer conversion18.0%

Break-even reported revenue$28,000

Max CAC at target ROI$166.00

Channel comparison

See where return is coming from

Shared costs allocated by channel spend

Channel	Investment	Credited revenue	Customers	CAC	ROAS	ROI	Signal

Sensitivity check

See how fragile the result is

Same budget, different revenue outcomes

A better marketing number

Revenue alone can make a weak campaign look strong.

ROAS compares revenue with marketing spend. Marketing ROI goes further by accounting for gross margin and the costs needed to run the campaign.

Use the maximum viable spend as a decision boundary, not a promise. Attribution quality, repeat revenue and customer behavior can all change the real result.