Price Increase Impact Calculator
See the profit gained from a higher price and calculate how many customers, units or jobs you could lose before the increase leaves you worse off.
Enter your current pricing
Build a complete price-change model
Current price and sales
Set the baseline you want the new price to outperform.
Direct cost per sale
Break out the costs that rise or fall with each sale.
Fees and fixed costs
Account for transaction costs and any overhead change caused by the new price.
Proposed price and customer response
Model the new net price, expected losses and replacement sales.
Profit at different customer-loss levels
| Volume loss | Retained sales | Revenue | Operating profit | Change vs. current | Decision |
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Before-and-after economics
A price increase can work even when some customers leave.
The key is contribution profit, not revenue alone. A higher price increases the amount each remaining sale contributes toward overhead and profit. The calculator finds the exact sales-loss threshold where that benefit disappears.
Use Advanced mode when discounts, payment fees, changing fixed costs or customer replacement efforts materially affect the decision.