Free sales planning tool

Sales Funnel Forecast Calculator

Work backward from a revenue goal to see how many customers, opportunities and leads your sales funnel needs to produce.

Simple calculator

Enter your sales goal

Updates live

Revenue goal

Average sale / deal value

Lead-to-customer conversion rate

Time available to hit goal

months

Leads already available

leads

Sales already closed toward goal

Work backward Remaining revenue goal ÷ average sale = customers required. Customers required ÷ lead conversion rate = leads required.

Sales target result

Funnel requirement

Total leads required 563 To produce the remaining customers at an 8% close rate

New leads still needed413

Pipeline gap

Remaining revenue goal$225,000

Customers required45

Expected customers from current leads12

Revenue potential of current leads$60,000

New leads per month69

New leads per week16

Current lead coverage27% of required leads

OfficeQ readout

You need about 413 additional leads over the next 6 months to support the remaining sales goal at the entered conversion rate.

Advanced calculator

Build the complete sales funnel

Updates live

Goal & sales economics

Revenue goal

Already closed toward goal

Average deal value

Months to hit goal

months

Average sales cycle

days

Desired pipeline coverage

× goal

Stage conversion rates

Lead100% starting point

Lead → Qualified

Qualified → Opportunity

Opportunity → Proposal

Proposal → Won

Current funnel

Current leads

leads

Qualified

accounts

Opportunities

opps

Proposals

proposals

Advanced funnel The calculator works backward through every conversion stage to estimate the number required at each point, then compares that requirement with your current funnel.

Advanced result

Sales funnel requirement

Leads required to support goal 600 7.5% modeled lead-to-win conversion

New leads still needed450Current lead count is below requirement

Customers required45To close remaining revenue

Qualified leads required300

Opportunities required150

Proposals required75

New leads per month75

Pipeline revenue required$675,000

Lead value at modeled conversion$375

OfficeQ readout

At the entered stage conversion rates, the funnel needs roughly 600 leads to produce the customers required for the remaining revenue goal.

Required funnel

Stage-by-stage sales target

Working backward from closed customers

Gap analysis

Current funnel vs. required funnel

Positive gap means more pipeline is needed

Stage	Required	Current	Gap	Coverage	Status

Conversion sensitivity

Lead requirement under different funnel performance

All stage rates adjusted together

Scenario	Overall lead-to-win	Leads required	New lead gap	Monthly lead pace	Signal

Reading the forecast

A sales goal becomes useful when it is translated into funnel activity.

A revenue target by itself does not tell a sales team what to do today. Working backward through average deal size and conversion rates turns the target into required customers, proposals, opportunities, qualified leads and top-of-funnel leads.

Conversion assumptions should come from your own recent sales history whenever possible. Even a small improvement in several funnel stages can sharply reduce the number of new leads required.

Required leadsThe top-of-funnel volume needed to support the final customer target.

Pipeline gapThe difference between the funnel you need and the funnel you already have.

Lead paceThe number of new leads the business needs to generate each month or week.