Free quota planning tool

Sales Quota Calculator

Translate a revenue target into the quota your sales team must carry, then break that requirement down by salesperson, month, territory, deals and opportunities.

Simple calculator

Set the sales target

Updates live

Revenue plan

Total revenue target

Revenue already committed / recurring

Quota period

Sales team

Quota-carrying salespeople

reps

Expected average quota attainment

Used to determine how much quota must be assigned to support the revenue plan. Average revenue per closed deal

Quota coverageRevenue still to be sold = revenue target − committed revenue. Required aggregate quota = revenue still to be sold ÷ expected attainment. Quota per salesperson = aggregate quota ÷ quota-carrying reps.

Advanced calculator

Model capacity and territory allocation

Quota + pipeline

Company sales plan

Total revenue target

Committed / recurring revenue

Expected average attainment

Quota period

Rep capacity & funnel

Fully ramped reps

reps

Ramping reps

reps

Average ramp productivity

Average deal size

Opportunity-to-win rate

Qualified-opportunity creation rate

% of SQLs

Sales-qualified lead to opportunity rate

Target pipeline coverage

× quota

Territory allocation

Enter rep count and market-potential weight for each territory. A weight of 1.0 is neutral. Higher weights receive more quota per effective rep.

TerritoryRepsPotential weight

Territory 1 Territory 2 Territory 3 Territory 4 Territory 5

Advanced allocationRequired aggregate quota is divided across territories using rep count × territory potential weight. Ramped capacity is shown separately so you can compare the assigned quota with the effective selling capacity of the team.

Territory quota allocation

Required quota by territory

Weighted by reps × market potential

Territory	Reps	Potential weight	Allocation share	Territory quota	Quota / rep	Deals required

Attainment sensitivity

Aggregate quota required at different attainment levels

Same revenue gap

Expected attainment	Required aggregate quota	Quota / effective rep	Quota coverage	Pipeline target

Deal-size sensitivity

Sales activity required at different average deal sizes

Quota held constant

Average deal size	Deals required	Opportunities required	SQLs required	Deals / effective rep

Scope

Quota math is only one part of quota design

This calculator translates revenue goals into quota and activity requirements using the assumptions entered. It does not account for territory maturity, account ownership, product mix, seasonality, sales-cycle timing, compensation-plan design, capacity constraints, account transfers or individual rep performance history unless those factors are reflected in the inputs. Territory potential weights are relative planning inputs, not external market benchmarks.