Free recurring-revenue pricing tool
Subscription Pricing Calculator
Turn recurring delivery cost, customer acquisition expense and your target margin into recommended monthly and annual subscription prices.
Simple calculator
Updates live
Enter the cost of one subscriber
Monthly subscriber cost
Acquisition & retention
Pricing targets
Simple recommendation
Monthly recurring cost plus CAC spread across expected lifetime, divided by the revenue share left after your target contribution margin.
Advanced calculator
Margin + CAC payback
Build the full subscription economics
Monthly delivery cost per subscriber
Billing & channel fees
Acquisition & retention
Pricing targets
Subscriber base & overhead
Advanced recommendation
The monthly recommendation is the higher price required to meet either your target contribution margin or your CAC payback goal. Annual pricing checks the requested annual discount against an economic floor.
Margin sensitivity
CAC payback target still enforced
Price required at different contribution margins
| Target margin | Recommended monthly | Contribution / month | Implied CAC payback | Recommended annual | Current monthly gap |
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CAC-payback sensitivity
Target margin still enforced
How acquisition economics change price
| CAC payback target | Recommended monthly | Monthly contribution | Actual payback | Contribution LTV:CAC | Signal |
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Annual-plan discount ladder
Economic floor highlighted
Annual pricing at different discounts
| Advertised discount | Annual price | Equivalent monthly | Annual contribution | Contribution margin | Signal |
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Reading the result
A subscription price has to fund both the service and the customer acquisition engine.
Recurring delivery cost determines the minimum contribution required every month. Customer acquisition cost adds a second constraint: the subscription must generate enough contribution to recover acquisition spending within a reasonable period.
Annual billing can improve cash flow and retention, but the discount is not free. The Advanced model calculates an annual economic floor so a promotional discount does not accidentally push the plan below your margin or CAC-payback requirements.
Monthly priceThe higher rate required by your contribution-margin target or CAC-payback target.
Annual priceThe discounted yearly offer, checked against the plan’s modeled economic floor.
LTV:CACExpected lifetime contribution compared with customer acquisition and onboarding cost.