Free profit planning tool
Target Profit Sales Calculator
Choose the profit you want to earn, then calculate the unit sales and revenue required to reach it.
Simple calculator
Updates live
Set the profit target
Unit economics
Monthly target
Target-profit formula
Required units = (fixed costs + target profit) ÷ contribution profit per unit.
Advanced calculator
Contribution model
Build the full target-profit model
Selling economics
Variable cost per sale
Profit target & current sales
Optional planning assumptions
Advanced calculation
Uses realized revenue after discounts and expected returns, then subtracts percentage fees, fixed transaction charges and other variable costs to calculate contribution per sale.
Profit ladder
Current unit economics
Sales required at different profit targets
| Target profit | Units required | Gross billed revenue | Realized revenue | Sales lift vs current | Capacity status |
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Price sensitivity
Same target profit and cost assumptions
How pricing changes the sales target
| List price | Contribution / sale | Units for target profit | Gross revenue required | Sales lift vs current | Signal |
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Current-volume profit map
Current unit economics
Profit at different sales volumes
75% of current volume$0
Current volume$0
125% of current volume$0
150% of current volume$0
Reading the result
Revenue targets only make sense after you know how much each sale contributes.
A $100 sale does not create $100 of profit. The amount that helps cover fixed costs and profit is the contribution left after variable costs. That is why two businesses with the same revenue target can require very different unit volumes.
The calculator first covers fixed overhead, then adds the profit you want to earn. The Advanced model goes further by accounting for discounts, refunds, transaction fees and other leakage before calculating the unit and revenue target.
Break-even salesThe unit or revenue level where contribution exactly covers fixed costs.
Target-profit salesThe additional contribution required to cover fixed costs plus the profit you choose.
Capacity checkCompares the required unit target with the maximum monthly volume you say the business can handle.