Free profit planning tool

Target Profit Sales Calculator

Choose the profit you want to earn, then calculate the unit sales and revenue required to reach it.

Simple calculator

Set the profit target

Updates live
Target-profit formula Required units = (fixed costs + target profit) ÷ contribution profit per unit.
Advanced calculator

Build the full target-profit model

Contribution model
Advanced calculation Uses realized revenue after discounts and expected returns, then subtracts percentage fees, fixed transaction charges and other variable costs to calculate contribution per sale.
Profit ladder

Sales required at different profit targets

Current unit economics
Target profitUnits requiredGross billed revenueRealized revenueSales lift vs currentCapacity status
Price sensitivity

How pricing changes the sales target

Same target profit and cost assumptions
List priceContribution / saleUnits for target profitGross revenue requiredSales lift vs currentSignal
Current-volume profit map

Profit at different sales volumes

Current unit economics
75% of current volume$0
Current volume$0
125% of current volume$0
150% of current volume$0
Reading the result

Revenue targets only make sense after you know how much each sale contributes.

A $100 sale does not create $100 of profit. The amount that helps cover fixed costs and profit is the contribution left after variable costs. That is why two businesses with the same revenue target can require very different unit volumes.

The calculator first covers fixed overhead, then adds the profit you want to earn. The Advanced model goes further by accounting for discounts, refunds, transaction fees and other leakage before calculating the unit and revenue target.

Break-even salesThe unit or revenue level where contribution exactly covers fixed costs.
Target-profit salesThe additional contribution required to cover fixed costs plus the profit you choose.
Capacity checkCompares the required unit target with the maximum monthly volume you say the business can handle.